Papyrus Watch

Saturday, August 22, 2009

Avatar is Papyrus?


This December, Papyrus hits the big screens. David caught James Cameron (or some oblivious designer) using Papyrus for the new Avatar movie. He even shows us how it's could be done in a few steps in 8 minutes in Photoshop.
Yeah, and can we do the poster and stuff with that font on all the Asian restaurants down at the mall? I love that font!
We've received several submissions and tweets about this recently when the trailer was released. So there we have it. More Papyrus making it's way into major productions. But, there are people noticing, it's getting too far out of hand. And don't movies usually have their own custom fonts? I mean c'mon, this is a pretty intense looking multi-million-dollar production. Anyway, there it is. I guess James Cameron just really loves Papyrus.

Thanks to everyone who pointed this out to us.

117 comments:

  1. I thought it looked close but not an exact match. Here's a Flickr back atcha: http://www.flickr.com/photos/torley/3845703015/

    BTW, I found out about your blog because I googled if such a thing existed. Sure enough... :D

    ReplyDelete
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    1. Watch many great movies at prestigious TV applications such as Mobdro:https://mobdroportugal.net/ and Brasil TV new:

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  2. Oh gosh darnit, link not clickable, maybe this will work.

    ReplyDelete
  3. Papyrus already hit the big screen with Serenity, and what a shame that was!

    ReplyDelete
  4. Piss poor design. I reckonCameron made the titles himself in imovie or something, after he ran out of the last dollar of his 500 million.

    This is a film where he even hired a goddam botanist to name the plants, but hire a designer to do the titles? Noooooo. Get a fucking office temp to do that in sony vegas.

    ReplyDelete
  5. It's actually not Papyrus. But I think that's even worse. Here is a closeup comparison:
    http://adambalsam.com/papyrus-really#papyrus

    ReplyDelete
  6. As i wrote on Adam's blog I think they took Papyrus and customized it (which is pretty bad). Thoughts?

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  7. heh I wish you all were there so I could bitch about overused fonts for 3 hours, as much as I loved the movie.

    ReplyDelete
  8. I think the all capitals papyrus title actually works for the film, while it is a cheap move, it's a cheap move that doesn't look bad at all.

    HOWEVER, the horrible papyrus subtitles within the film were a terrible move. While I was watching the movie all I could think was "These orange papyrus subtitles look so cheap". They could have put the subtitles in boring white Arial font and it would have looked better. The film was still enjoyable though.

    ReplyDelete
  9. the subtitles are what really got to me as well. oh how organic they felt. so raw and natural was the font used in translating dialog which illustrated this primitive culture. (not)

    with a $500,000,000 budget, james cameron- you and your amateur designers disgust me!

    ReplyDelete
  10. I dont know, but I scringe everytime i see the font used for the movie title and subtitles... its really awkward seeing a familiar font in a huge movie

    ReplyDelete
  11. Although I agree that the subtitles should have been used in the usual subtitle font, anything else directed to papyrus on here is really just mac fanboi rubbish.

    ReplyDelete
  12. It certainly looks like they loaded Papyrus into a font editor for an hour and just moved enough of it around so that they didn't have to pay a fee for it.

    ReplyDelete
  13. I just happened upon this site and was wondering if you realized that Sandiego is spelled with an 'e' not an 'a.'

    ReplyDelete
  14. @Anon Uhh maybe...lol. Yeah, after it was all said and done, I think you're the first to notice though so shhhh ;)

    ReplyDelete
  15. It's obvious Jim spent his money on the pure concentrated awesome of the planet effects.

    ReplyDelete
  16. Wow I guess you guys hate yourselves every time you have to type in veranda, arial, times new roman, etc etc.

    Because GOD FORBID they are over used even more everwhere everyday in every part of life, media, and the internet.

    You really have to take accounting of the number of times you've seen a font. REALITY CHECK people! What difference does it REALLY make? Maybe you should have been READING the subtitles instead of gawking at the font. (Unless you're claiming you know Na'vi and didn't need to read them, allowing you the luxury of investigating the font)

    Leskxawnga keye'ungìl mì ngeyä eltuti längu!

    Taking a page from Parker Selfridge: "What have you people been smoking out there? They're just goddamn letters!"

    And how exactly is a font OVERUSED in the first place?!? Novelty fonts aside, the top factor for a font is being easy to read. So if a font is being "overused", well hello, a lot of people find it easy to read. In which case it's perfectly reasonable to use it more.

    Why wouldn't someone put an easy to read font for what they want millions of people to read? I guess you would have been happier with WingDings.

    And if this is such a terrible agrivating eye-gouging experience for SO MANY people, could someone please explain to my why there isn't any:
    www.timesnewromanwatch.com
    www.verandawatch.com
    www.arialwatch.com

    Sorry for steam-rolling your little bandwagon here but the fact of the matter is y'all's just troll'n.

    /rant

    /fail convo

    /fail blog

    ReplyDelete
    Replies
    1. You're such an ignorant idiot I don't know where to start.

      I really don't have time for this, so I'll only explain how a typeface can be overused. First of all, if a font is overused, it's not because someone finds it easy to read, but because there are too many people who don't understand how to chose typefaces and go with the most banale and ubiqutious choices – it's never really based on actual readibility or legibility. TNR was initially created for a magazine – yet used for everything – is it right? Arial is a rip-off of Helvetica made due to Bill Gates not wanting to pay the licensing fees (so understanding typography isn't about you IQ). If you use the same font over and over again, it's like using your hand instead of a hammer, fork, knife – it might work, but it's definitely not a better or best choice.

      Why so many people do take issue with this, is because now we have so many fonts available, it's not hard to pick one that truly represents the message and style of, in this case, this very movie; yet they chose something intended for imitating egyptian writing, now, is this movie set in Egypt or has anything to do with it? Even if it did, it's a lazy and cheap choice, even though you and many others don't really care or pay attention to typefaces, doesn't mean they don't influence your perception, it's just mostly going on in the subconcious, so you aren't really aware of it.

      Okay, that's enough; I'm sorry if I was rude, but you are one of the most unintelligent ranters I've read; either get educated or don't speak out on something you're absolutely wrong and ill-informed about. To put it simply – you just don't get it, but you can, if you actually try to and not just spiral in your own opposing opinion. Perhaps the most inforamative read on typography is this http://ptgmedia.pearsoncmg.com/images/9780321934284/samplepages/0321934288.pdf

      Delete
  17. Wow. If you are so offended by this website, then you don't need to be here. This is a website for designers and type nerds alike. We love to discuss the application of typefaces in society. Papyrus just happens to be a poorly designed specimen (in our minds, of course). This isn't a blog about movies. I could see your reaction appropiate if one of us came to a discussion on a movie blog about Avatar and starting ripping it a new one for this reason. However, it isn't.

    So, I suggest you stick to your blogs and us designers will stick to ours. I'm not formally educated in film, aside from a few college classes, so I will refrain from critizing movies. Thus, as an uneducated person about design, you can do the same.

    The end.

    ReplyDelete
  18. "papyrus is readible" fucking really!?

    everyone would love to on using those fonts in a 300-million dollar application

    although they're a bit different.

    Papyrus is not readible,
    we can read it yes, but readability is measured on a scale much more precise than that. If you don't beleive that just remember papyrus is classified as a "decorative font", I shit you not!

    Arial, Times and alike and gorgeous fonts based on classic principals that are so respected they made them default web fonts, right! look it up.

    So papyrus is alone, with comic sans, cooper black and rockwell. bastardized decorative fonts that use can only conjure up the image of a first year design student who thinks that shit can pass as pay-worthy.

    come on, be honest man:
    http://www.youtube.com/user/robertwalters#p/a/u/1/DGPTUyrIm3Y

    this makes you the biggest, scariest dick-face in the universe.

    good luck.

    ReplyDelete
  19. Wow, umm, well that about says it i think. Decorative font not super-readable. Plus the whole expensive movie thing...yeah

    ReplyDelete
  20. Papyrus is bad!

    How cum? Please edukate me. I am ignerant not dumb!

    ReplyDelete
  21. My guys just put together a funny commentary on topic, would love your to hear what you think, http://ronbercume.com/graphic-design-editorials/logo-design/james-cameron-is-public-enemy-1/

    ReplyDelete
  22. Dude. papyrus hit the big screens when Sernity came out.
    http://www.typophile.com/files/serenity%20movie%20logo_5418.jpg

    ReplyDelete
  23. Gee, who cares? Is this really all you have to do with your lives; criticise? You should create your own font and call it Anal-Sans-Lubri LOL

    ReplyDelete
  24. did someone just say that "Arial" is a beautiful font...?

    ReplyDelete
  25. For those who understand typeface design, yes Arial, and its inspiration, Helvetica, are beautiful fonts that were masterfully designed. If you don't know why, then you don't understand typeface design. And yes, Helvetica would have been preferable to Papyrus by about 1000% as the subtitles for Avatar.

    Why? Because today we would be talking about how much we love our children instead of still venting about the sorry choice that was made in Papyrus. Helvetica would have communicated perfectly without drawing attention to itself, as it normally does when used properly.

    Cameron should have hired a foundry such as House Industries to create a custom typeface that could have served as a distinctive, appropriate, and legible text font for all of the marketing as well as the subtitles.

    ReplyDelete
    Replies
    1. I'm sorry, Helvetica is "inspiration" to Arial? :D

      While it would've been a better choice then Papyrus, the best choice, as you said, would be a custom typeface, or at least some well-picked one among many existing.

      Delete
  26. Arial is a beatifully designed font, perfect for so many usesespecially subtitles, why? because its designed to be so incredibly dull, thats why, sometimes you don't want your attention pulled away from the film so they use it. Although my first use for it was to use it in essays when I was 12 so it looked like I did more work than I had.

    Papyrus is just so cheap looking now, it looks nice, but like the "let the bodies hit the floor" song on youtube military videos, its become very cliché

    ReplyDelete
  27. Whoah whoah, back the truck up. Did an Anon really just say that the Rockwell typeface is down there with Papyrus and Comic Sans?

    ReplyDelete
  28. Where can I download Papyrus... I really like it... Have you guys seen a Bold Version of it... :)
    Its popular because its just awesome... Deal with it...

    ReplyDelete
  29. I hate sites that require to register just to post ONE comment. I love this site.

    And my comment on the font is:

    Some people like the font, some people don't. Others just accept it as is.

    Some people would like to force Cameron to accept THEIR choice. That is unacceptable by others.

    Also, I don't think Cameron did it on his own. I don't think Cameron cared about the font names and possible "overusage". Some poster creator hired for this just wanted to finish the job quickly. It was shown to Cameron and he accepted it because complete visual impression was good. Probably the best, compared to several other samples given by same poster creator.

    For me, it is acceptable too. My personal opinion is: the font is good for this.

    Is it too far? I don't care where ELSE the font is used. It is irrelevant for the poster, and for the movie subtitles.

    ReplyDelete
  30. Gentlemen and Women, I am pleased to announce that I was so touched by Mr. Robert Tiara's long and passionate proclamation of support for Papyrus that I decided he should get, Nay, the man is ENTITLED to, his very own personal mark, as presented in said Font. As a graphic designer, I was able to meet this task, and I have. Please enjoy, and you're welcome Mr. Tiara:

    http://www.diigo.com/item/image/17m2m/iamx

    ReplyDelete
  31. Whoops.. that link didn't work out. Here is the long lost Robert Papyrus:

    http://s1202.photobucket.com/albums/bb376/anonymoose2/?action=view&current=robert-tiara.jpg

    ReplyDelete
  32. A very very late reply. I was just scrolling through fonts and had a relevation. The Avatar font appears to be Herculanum, not Papyrus. I haven't seen the movie recently enough to remember if the subtitles were the same, though. Hmmm.

    ReplyDelete
  33. its not herculanum i promise u that

    ReplyDelete
  34. The A's look a lot more like Herculanum to me.

    ReplyDelete
  35. Lots of good input here. my 2 cents:

    People don't like this font not because it's overused but because it's so easily recognizable. I doubt the same people that recognize papyrus can spot out the difference between arial and helvetica so easily.

    There's definitely parts of this font that are Herculanum inspired. It really looks like a cross between the 2 fonts, as if they started with Papayrus and used the accents of Herculanum to make it look unique.

    I think every font has its place, even Papyrus. Yes it does bring along with it the banter of being "cheaply designed" but in the case of Avatar, look at how much buzz a simple font choice has created. This must have been planed out by the producers and for that I tip my hat.

    I can't wait till they open up an Avatar Cafe'

    ReplyDelete
  36. I think it's a papyrus inspired variant of herculanum.

    ReplyDelete
  37. A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. professional logo

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  38. Dear Ryan Gosling. You laugh too much on SNL. Stop it!

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  39. I think an SNL writer must have seen this page and made a sketch based on the hilarious outrage on here..

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  40. It's not that big a deal. Have a nice day.

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  42. Peak funny occurs when Ryan Gosling responds to the rational objection that the font is clearly modified with: “Whatever they did, it WASN'T ENOUGH!” I laughed hard at the SNL sketch. Then I looked again at the logo. Although it retains the proportions, and is clearly not a major rework of Papyrus (obviously not Herculanum), I think the design did do enough: the stroke weight is thickened; severing the horizontals gives a much more calligraphic feel, which is neatly accented by the new serif on the V and long outbound tails on the A and R. There's a entirely new emphasis on the initial stroke missing from the monotonous construction of Papyrus: it's an altogether more sophisticated bit of titling than Costello's design would have been had it been 'selected at random from a dropdown'. In further muddled thinking, Costello is being called upon to defend his type design, which completely misses the target of the SNL sketch - the laziness of unnamed designer. As it happens, I don't believe the Avatar logo designer did a bad job at all.

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