Papyrus Watch

Sunday, December 20, 2009

So what's the deal with Avatar and Papyrus?

Back when I really didn't know how big this movie was going to be we got a bunch of submissions and tweets, in particular a dude named David pointed out its Papyrus, showing how he made a variation of the font to match Avatar's in just a few minutes:

avatar

We've seen it at McDonalds and in memes.

Now Websites are talking, this guy's pretty pissed, folks on the IMDB forums are debating, and people are still tweeting, and now Gizmodo is writing about it.

So what's the word? Custom Papyrus? As I've mentioned I think it is a customized Papyrus, why they would do that I don't know. Remarkable coincidence? Why does it matter? Is Papyrus just another font, like Arial or Times, and a less classy Helvetica? Is that ok? Maybe I can try to sorta feel for all these unknowing Papyrus users. I started thinking, and then I got scared...

10 comments:

  1. who the fuck cares?

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  2. That is the great debate. Myself and design, typography people do.

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  3. I care. The best way to describe this to a person that doesn't understand typography is to say you just created this amazing painting. It looks beautiful, the shading is done to the best you have ever seen and then your buddy comes a long that just had taco bell with food poisoning in it and sets ur painting on the floor and takes a huge nasty shit all over it. I'm talking diarrhea paint splatters all over. It just disrespectful. Out of all the other places he could have taken a shit, he still did it right on your painting. Out of all the other type faces they could of used, they used papyrus... A huge shit looking font that ruins the feel. The font has been used in so many different aspects that it has no meaing what so ever except for shit. Shit eating shit!

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  4. I actually like the modifications they made to the font in the title, but they just used regular papyrus on the subtitles. Saw it last night (pretty impressive) I snickered the first couple times the font came on screen and every time they said "unobtainium." For all the effort Cameron puts into small details, sometimes he doesn't even try.

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  5. Finally I found someone who understands me, and realizes that making subtitles in papyrus for a movie like Avatar is kind of stupid.
    Nevermind that, it's stupid for any movie!

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  6. I've never seen subtitles in a non-standard typeface. The film was absolutely incredible, but I thought the choice of using Papyrus for the subtitles was strange. Maybe Cameron picked it and loved it when Papyrus was first designed...he has been planning this film for 12 years...?

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  7. Ah, correction: Maybe Papyrus wasn't overused 12 years ago when he began working on this film.

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  8. I care too. As a designer myself, I take time to choose a font that serves the design, and as soon as I saw the poster I thought it was just bad - like something on a straight-to-dvd film. It amazes me that for a movie that hundreds of talented artists worked on they could choose a logo that looks so cheap and naff.

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  9. I have noticed that "bad" -as in early 90's- has become the new "rad" lately. Perhaps JC is oddly a step ahead.....perhaps Papyrus is gonna make a rippin' comically OK comeback circa '014???

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  10. Don't get me wrong....P has made my blood boil for the last 10 years. However.....isn't it EXACTLY this sort of recognition (this blog itself) that something is so particularly gross that makes it come back with a whole new identity and relevance???

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