Back when I really didn't know how big this movie was going to be we got a bunch of submissions and tweets, in particular a dude named David pointed out its Papyrus, showing how he made a variation of the font to match Avatar's in just a few minutes:
We've seen it at McDonalds and in memes.
Now Websites are talking, this guy's pretty pissed, folks on the IMDB forums are debating, and people are still tweeting, and now Gizmodo is writing about it.
So what's the word? Custom Papyrus? As I've mentioned I think it is a customized Papyrus, why they would do that I don't know. Remarkable coincidence? Why does it matter? Is Papyrus just another font, like Arial or Times, and a less classy Helvetica? Is that ok? Maybe I can try to sorta feel for all these unknowing Papyrus users. I started thinking, and then I got scared...