Papyrus Watch

Tuesday, January 19, 2010

Font choice from a marketing perspective. See!

Seth Godin offers some great points from a marketing perspective on why type is important. He notes that your choices will represent who you are and how people will look at you (he refers to "cheesy" fonts referring to our friend Comic Sans). Hey, people are judgemental. Your image, including typeface, tells a story. I wonder if he's seeing some of the Avatar hype?

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